Microchipping is a safe, permanent way to identify your pet in case he or she becomes lost. A microchip, which is a tiny device about the size and shape of a grain of rice, is placed just under the loose skin at the back of the neck. When a lost dog or cat without an ID tag is found, a veterinarian or veterinary technician will use a handheld microchip scanner to check for a chip. If the pet has one, it will transmit its ID number to the scanner via a low-frequency radio wave. The veterinary hospital or shelter then calls the chip manufacturer, retrieves the pet owner’s contact information, and calls the owner.
We partner with PetLink to provide microchipping. PetLink is the cornerstone of Datamars’ 24/7/365 pet registry and recovery service. Microchipping is the only unique, unalterable, tamper-proof, permanent form of identification that owners can provide for pets. Below is a video explaining why microchips are so important: